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I Told You So (Ricky Gervais Part II)

January 11, 2012

Photo by Nadja von Massow

I said it almost a year ago.  And then I said I told you so a couple months ago. Now I can say I really told you so.  This one can be filed under the “there’s no such thing as bad publicity” category.  Right after the Golden Globes faded to black and everyone started clamoring about how offensive Ricky Gervais was as the host of the often disregarded awards show I said that he would be back as the host again this year.  A couple months ago, they made the announcement of his return while pretending to be trepidatious.

Here’s what I wrote on January 20, 2011:

Don’t be fooled for a minute.  All this hubbub about whether Ricky Gervais went too far with his jokes while hosting the Golden Globe Awards is pure Hollywood.  We all know the saying, “There’s no such thing as bad publicity.”  Well, this is one case where the saying is proven true.

Who was really offended by what Gervais said? The Hollywood Foreign Press Association?  Bruce Willis?  Mel Gibson?  Angelina Jolie?  Okay, maybe some of these people were a little hurt by Gervais’ comments, but so what?  Famous people are always subject to criticism.  Especially in the form of insulting jokes.  And when you hire someone like Ricky Gervais, what else would you expect?  You’d expect a guy who doesn’t give  a rip about the Hollywood establishment, to rip the Hollywood establishment.

And the Golden Globe Awards are the biggest beneficiary of Gervais’ outlandish, insulting performance.  I can’t remember the last time I watched the Golden Globes.  I couldn’t name past hosts, presenters, or winners.  For years the Golden Globes has been irrelevant.  While people would say that the Globes was a gauge for the Oscars, rarely did the winners of The Globes ever predict the winners of the Oscars.  So what has been the public opinion of the Golden Globes?  It’s been a resounding – SO WHAT!

Until now.  When was the last time anyone was still speaking about The Golden Globes a week later?  Thanks to Gervais’ outrageous behavior, all the news channels are still talking about The Globes.  Gervais is doing interviews on CNN.   If you type “Ricky” into Google, Ricky Gervais is the first choice to pop up.  Gervais has not only made The Golden Globes relevant for the first time in years, he has upped his star power too.  Sure he created The Office and HBO’s Extras, so he isn’t a no name, but until now I would not have said Gervais was a household name.  However, after his performance last Sunday, even the casual TV viewer may know the name Ricky Gervais.

So who’s really upset about Ricky Gervais going off on the Hollywood elite?  No one.  The Globes couldn’t afford to pay for this type of publicity.  So don’t be fooled by all the media hype over Gervais going too far.  I’ll go on the record right now that if Gervais is willing to come back as a host next year, the Hollywood Foreign Press Association will be glad to have him.  And next year, I may actually watch.

So here we are less than a week away from the “big” event and Mr. Gervais is set to host.  Surely you’re not surprised.  Obviously, I’m not.  And I really just may watch.  We all know Mr. Gervais will push the limits.  In fact, I would guess that he’ll push it a little further this year and the powers that be will act offended and pretend to have been caught totally off guard considering all the safety precautions they implemented.  And then… Mr. Gervais will be back again in 2013 ready to offend again.  Hollywood loves sequels.

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