Comments on: Michael Redd “Basketball Star”

By: Finance Modules

Finance Modules — Sun, 23 May 2010 16:07:32 +0000

Super post – and great domain by the way:-)

By: Casey Desmore

Casey Desmore — Sat, 01 May 2010 02:45:54 +0000

I wish more people would write sites like this that are actually interesting to read. With all the garbage floating around on the web, it is rare to read a site like yours instead.

By: See the World

See the World — Wed, 21 Apr 2010 20:14:06 +0000

Bookmarked your blog. Thank you for sharing. Definitely worth the time away from the books.

By: Jon

Jon — Fri, 19 Feb 2010 22:18:02 +0000

Michael Redd is a graduate of Ohio State University and was a star on the final 4 team in 1999. He has had a stellar professional career, all with the Milwaukee Bucks. SafeAuto did well in choosing Michael Redd as a Spokesman. Michael is from Columbus Ohio and lives there in the off season. He has had a terrific basketball career and more importantly is someone SafeAuto can be proud to associate their brand with. The only other time they used an athlete as a spokesperson was Clark Kellogg of CBS fame. But if you dig a little deeper, you will see that Clark also is an Ohio State Graduate, played professionally for Indiana and lives in Columbus Ohio. The common thread here is that SafeAuto is headquartered in Columbus, Ohio. Home town Clark and Michael both have the kind of values that SafeAuto knows will add value and prestige to their brand in the communities they seek to engage. In todays climate companies like SafeAuto need to be very careful who they allow to represent them. It is always risky business and could ultimately come back and bite you in the rear end. Because of his character, Michael Redd is the perfect fit for SafeAuto and I hope the relationship is helpful to all the parties. There are not enough good guys like Michael Redd so it is good to see him get the face time and used as a spokesman for SafeAuto.

By: Jackodile

Jackodile — Wed, 17 Feb 2010 20:36:12 +0000

The first time I saw that billboard I thought Redd was a poor choice, but my conclusion was that Michael Redd is a more recognizable personality to a Safe Auto prospect than to me. My guess is that a Safe Auto prospect is someone with a poor driving record (someone who can’t get more traditional insurance… eg. high risk drivers), and apparently they know and like Michael Redd. I’ve never seen Redd’s Q score, but I have to figure that Safe Auto did their research and he fit the cost to reward requirements as their spokesman.

Thanks for commenting!

By: Greg

Greg — Wed, 17 Feb 2010 20:21:42 +0000

These Safe Auto/Michael Redd commercials look like middle school A/V club projects. Acting, editing, pacing and overall quality is poor. For me this has diminished the brand of both Safe Auto and Michael Redd.

Still don’t get why Redd was chosen. It’s as if the Safe Auto marketing team simply read somewhere that Redd was a one-time All-Star/Olympic Gold Medalist and signed him without completing any additional research. He’s in a small market, is injured all the time, and doesn’t have a great screen presence. They could have gotten slam dunk “star” Nate Robinson or countless other, better options on the cheap.

The qua

By: uberVU - social comments

uberVU - social comments — Wed, 17 Feb 2010 19:18:59 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by jackodile: My thoughts on star power and advertising. At least regarding Michael Redd and Safe Auto. http://bit.ly/cfAgiz http://bit.ly/agBsj2...